Lynx Masterbrand Activity

This UK campaign for Lynx, a Unilever-owned deodorant brand, employed social media to reach the brand's core young male audience.

Lynx Masterbrand Activity

TMW

The team

Susannah Clark, Mark Carroll, Graeme Noble, Alex King, Mia Matulic, Marc Curtis, Yasmin Aluf, Jeff Bowerman, Chris Buckley, Mike Philips.

How did the campaign make a difference?

The Lynx social media strategy is as simple as it is powerful: keep Lynx in fans’ minds on a daily basis, and build brand love through the creation of quick-win, reactive, relevant and entertaining content. The Facebook fan base has doubled to one million fans in a year and engagement levels have risen by 300%.

What details of the strategy make this a winning entry?

With hundreds...

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