Lynx Attract for Him and for Her online launch
TMW
The team
Susannah Clark, Graeme Noble, Mia Matulic, Jeff Bowerman, Beth Hockley, Jenny Taylor, Alex King, Mike Phillips.
How did the campaign make a difference?
This work demonstrated the anarchic fallout created by giving girls the Lynx Effect’ for the first time, both in the real world and online. Everywhere our fans looked, there was chaos. Digital and experiential activity helped add meat to the bones of a great TV campaign.
What details of the strategy make this a winning entry?
Lynx was launching its first-ever female variant. The TV...