Costa Coffee Club loyalty programme

Coffee chain Costa wanted to drive incremental value and loyalty using its Costa Coffee Club programme in the UK.

Costa Coffee Club loyalty programme

MRM Meteorite

The team

Tom Phillips, Andy Rowe, Amanda Griffiths, Katie Thompson, Juliette Harris, Joel Schilling, Olga Skouteli, Khizar Raja.

Other contributors:

Aszent – Database built and management, Givex – POS and registration platform, Ecircle – Email broadcaster, dynamic email and CMS development, Paratus – PR strategy and implementation, Zenith – Media planning and buying.

How did the campaign make a difference?

The task was to drive incremental value and loyalty from the Costa Coffee Club. Customer interactions online, across Facebook, through SMS and via email were used to dictate dynamically tailored Coffee Club communications....

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