Beiersdorf - Elastoplast: Leading by Example

This UK campaign for the personal care products maker Beiersdorf was based around the creation and promotion of a limited edition box of Elastoplast plasters.

Beiersdorf – Elastoplast: Leading by Example

onlinefire

The team

Charley Hayes, Dave Macnamara.

How did the campaign make a difference?

Creating a limited edition box of Elastoplast plasters helped reach out to a younger, previously untapped audience and drive a sales increase of nearly 11% in just two weeks.

What details of the strategy make this a winning entry?

Onlinefire (part of the Eulogy! Group) saw an opportunity to get people engaging and talking about plasters by tapping into Example's No. 1 single, Stay Awake. It featured the lyric, ‘stick around like Elastoplast'. Onlinefire engaged Example and his fans by...

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