Barclaycard Yes
iris Nation Worldwide
The team
Selina Heathcote, Nina Taylor, Jamie Gaiger, John Frood, Charlotte Gladwin, Adam Robinson, James Butt, Sarie Copplestone.
Other contributor:
Communisis – Print Production.
How did the campaign make a difference?
Barclays customers who were pre-approved for Barclaycard's Platinum credit card got an incredibly simple direct mail pack, with a one-word letter and application form. This outperformed the control pack in every way, clearly demonstrating that a creative approach can be more effective in delivering standout and driving response.
What details of the strategy make this a winning entry?
Barclaycard produces a large quantity of...