Barclaycard Yes

British credit card provider, Barclaycard, wanted to create a simple direct mail campaign aimed at customers who were pre-approved for its Platinum credit card.

Barclaycard Yes

iris Nation Worldwide

The team

Selina Heathcote, Nina Taylor, Jamie Gaiger, John Frood, Charlotte Gladwin, Adam Robinson, James Butt, Sarie Copplestone.

Other contributor:

Communisis – Print Production.

How did the campaign make a difference?

Barclays customers who were pre-approved for Barclaycard's Platinum credit card got an incredibly simple direct mail pack, with a one-word letter and application form. This outperformed the control pack in every way, clearly demonstrating that a creative approach can be more effective in delivering standout and driving response.

What details of the strategy make this a winning entry?

Barclaycard produces a large quantity of...

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