Warner Leisure Hotels: 2012 New Guest Acquisition
Mike Colling and Company Limited
The team
Mike Colling – Managing DirectorAnna Zolkiewicz – Strategic PlannerJackie Irish – Trading ManagerNicky Legg – Business DirectorJohn Willacy – Media DirectorKatie Dalton – Senior Planner / BuyerSacheverell Wall – Head of Insight
Other contributors
Lakestar Media – Search, Planning, BuyingSOUK – Creative Agency
How did the campaign make a difference?
A clear understanding of potential new guests enabled motivating messaging, efficient targeting and the creation of a perfect journey from...