Waitrose.com £75 Off

Waitrose.com, the online grocery shopping service from Waitrose, a UK supermarket, suffered from low new customer acquisition and retention rates, and low-awareness levels among existing in-store customers.

Waitrose.com £75 Off

Kitcatt Nohr Digitas and Manning Gottlieb OMD

The team

Nick Burbidge – Business DirectorBen Golik – Creative DirectorKate Flather – CopywriterJon Brain – Art DirectorTim Pearson – Executive Director, Head of RetailSarah Jones – Client director, communications planningMarisa Ambersley – Account director, communications planningHarriet Nash – Account manager, communications planning

How did the campaign make a difference?

The challenge for Waitrose.comwas to profitably acquire loyal, high-value customers. This work took a complex offer and made it easy to understand as...

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