The Royal British Legion: 11-11-11-11

This campaign for the Royal British Legion charity was built around the fact that the annual Remembrance Day celebration - on the 11th hour of the 11th day of the 11th month - would on this occasion also take place in the 11th year (2011).

The Royal British Legion: 11-11-11-11

Tangible

The team

Ian Atkinson – Creative DirectorNick Thomas – Creative Strategy PartnerEd Swarbrick – Senior Art DirectorSue Byde – Senior Account DirectorHannah Bridgeman – Senior Account ManagerLiz Hanks – Head of Marketing AnalyticsGuy Upward – Head of Direct MarketingLeah Harris – Direct Marketing Team Leader

How did the campaign make a difference?

The 11th hour of the 11th day of the 11th month of the 11th year: innovative door drop targeting brought total income for this campaign to £2,450,313....

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