The Royal British Legion: 11-11-11-11
Tangible
The team
Ian Atkinson – Creative DirectorNick Thomas – Creative Strategy PartnerEd Swarbrick – Senior Art DirectorSue Byde – Senior Account DirectorHannah Bridgeman – Senior Account ManagerLiz Hanks – Head of Marketing AnalyticsGuy Upward – Head of Direct MarketingLeah Harris – Direct Marketing Team Leader
How did the campaign make a difference?
The 11th hour of the 11th day of the 11th month of the 11th year: innovative door drop targeting brought total income for this campaign to £2,450,313....