Sony Music / Syco: Save the 1Day

This campaign for Sony Music was designed to engage fans of the UK X-Factor winning boy-band, One Direction ('1D'), during the interim two-month period between the end of the X-Factor competition and the launch of 1D's debut album.

Sony Music / Syco: Save the 1Day

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The team

Richard Coggin – Creative DirectorEve Fernandez – Business DirectorNadia Themistocleous – Account DirectorPete loulianou – CopywriterOllie Agius – Art DirectorJon Biggs – Head of DesignJustin Kiszegi – Senior Digital DesignerDarren Turner – Middleweight Digital DesignerGreg Machray – Senior Project Manager

Other contributor

Genevieve Ampaduh – Head of Digital Marketing – Sony Music

How did the campaign make a difference?

This launch fanned fans’ passion for One Direction in the run...

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