P&G: Mission Control

Procter & Gamble wanted to boost engagement with mothers in the UK in order to drive sales across its portfolio of fast moving consumer goods.

P&G: Mission Control

Proximity London

The team

Caitlin Ryan – Executive Creative DirectorDebi Bester – Innovation DirectorAnja Muller – CopywriterNick Shay – Art DirectorNicola Roberts – Senior Art DirectorAndy Morris – Technical DirectorRyan Mills – ProducerKate Harding – Senior Account DirectorFiona Hovelt-Brown – CopywriterGabriella Petter – Planner

How did the campaign make a difference?

15,000 new Supersavvyme Facebook fans were acquired in six weeks by reinventing the to-do list for today's modern, digital mums. Over 84,000 tips were shared in four...

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