P&G: Mission Control
Proximity London
The team
Caitlin Ryan – Executive Creative DirectorDebi Bester – Innovation DirectorAnja Muller – CopywriterNick Shay – Art DirectorNicola Roberts – Senior Art DirectorAndy Morris – Technical DirectorRyan Mills – ProducerKate Harding – Senior Account DirectorFiona Hovelt-Brown – CopywriterGabriella Petter – Planner
How did the campaign make a difference?
15,000 new Supersavvyme Facebook fans were acquired in six weeks by reinventing the to-do list for today's modern, digital mums. Over 84,000 tips were shared in four...