FRijj Milkshakes: You LOL, You Lose

FRijj, a milk-based drink brand owned by Dairy Crest, targeted a young audience in the UK with this campaign, which aimed to promote the brand's new Incredibles flavour range.

FRijj Milkshakes: You LOL, You Lose

iris Nation Worldwide Ltd

The team

Joe Stamp – Art DirectorTom Prendergast – CopywriterBill Adcock – DCDKim Taylor – DesignerJames Vango – Flash Dev.Tarik Fatihi – Planner

How did the campaign make a difference?

This work featured custom-built facial recognition technology that used your webcam to test your tolerance of the unexpected. When you LOL, you lose. With no on-pack driver or seeding spend, this achieved 600% increase in traffic to FRijj.com– 84% of which were new visitors. Plus, 92,000 new...

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