FRijj Milkshakes: You LOL, You Lose
iris Nation Worldwide Ltd
The team
Joe Stamp – Art DirectorTom Prendergast – CopywriterBill Adcock – DCDKim Taylor – DesignerJames Vango – Flash Dev.Tarik Fatihi – Planner
How did the campaign make a difference?
This work featured custom-built facial recognition technology that used your webcam to test your tolerance of the unexpected. When you LOL, you lose. With no on-pack driver or seeding spend, this achieved 600% increase in traffic to FRijj.com– 84% of which were new visitors. Plus, 92,000 new...