Carte Noire Instant Coffee: Creating the perfect me-time environment to savour a cup of Carte Noire

Kraft's premium instant coffee brand, Carte Noire, wanted to overcome UK consumers' negative perceptions regarding taste and to address the perception that it was an aloof brand.

Carte Noire Instant Coffee: Creating the perfect me-time environment to savour a cup of Carte Noire

Arc UK

The team

Michelle Whelan – Client Service DirectorClaire Jeens – Board Account DirectorCathy Dean – Account DirectorTammy Owens – Senior Account ManagerJohn Atmore – Planning DirectorGarry Munns – Creative DirectorDan Kennard – Art DirectorSimon McLoughlin – Operations Director

How did the campaign make a difference?

To overcome the perception that Carte Noire is dark, bitter instant coffee, this campaign showcased the reality of the product by creating...

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