Carte Noire Instant Coffee: Creating the perfect me-time environment to savour a cup of Carte Noire
Arc UK
The team
Michelle Whelan – Client Service DirectorClaire Jeens – Board Account DirectorCathy Dean – Account DirectorTammy Owens – Senior Account ManagerJohn Atmore – Planning DirectorGarry Munns – Creative DirectorDan Kennard – Art DirectorSimon McLoughlin – Operations Director
How did the campaign make a difference?
To overcome the perception that Carte Noire is dark, bitter instant coffee, this campaign showcased the reality of the product by creating...