Kern & Sohn: The Gnome Experiment
OgilvyOne UK
The Team
Charlie Wilson – Executive Creative DirectorEmma de la Fosse – Executive Creative DirectorJames Nester – Creative DirectorGraham Jenks – Creative DirectorAphrodite Paxinou – Digital Producer
Other Contributors
Nick Hearne – Art Director & Social Creative, U-DoxBlair Metcalfe – Pr Lead, Ogilvy PRPiet Johnson – Photographer
How did the campaign make a difference?
This experiment used a travelling gnome to prove a little-known theory about Earth's gravity. Beyond business results (21% sales uplift), the story reached 350...