The Power of Citizen-Group Public-Policy Advertising: Messages Don’t Need Third-Party Validation to Increase Salience among Pockets of Voters
Daniel Bergan and Genevieve Risner
Michigan State University
Management slant
- Millions of dollars are spent on political issue ads, but little is known about their effects.
- Political issue advertisements sponsored by citizen groups can influence the perceived importance about an issue among the general public.
- Political issue advertisements sponsored by citizen groups can influence levels of knowledge about an issue among the general public.
- Political issue advertisements can also persuade individuals about...