Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media!

The growth in new-media channels is a major challenge for advertisers and researchers, who have to assess whether each 'next big thing' is worthy of marketing investment or just an over-hyped fad.

Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media!

Jenni Romaniuk

Ehrenberg-Bass Institute

It feels like only yesterday we were asking, “What is Facebook and how will it compete with MySpace?” The growth in new-media channels is a major challenge for advertisers and researchers. We still are learning about the effectiveness of the last wave of social media, even as the next tide of innovation already is upon us.

No new-media channel is a panacea. There always is much to learn about what something new can (and cannot) do. Early knowledge is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands