London 2012, WPP, McLaren and Aviva: Brand guidance at the 2012 Marketing Society conference

An report from the 2012 Marketing Society conference, featuring presentations from companies including Aviva, WPP, TalkTalk, The Times and McLaren.

London 2012, WPP, McLaren and Aviva: Brand guidance at the 2012 Marketing Society conference

Joseph CliftWarc

It's one of the UK advertising industry's biggest annual events, and this year the line-up of speakers at the Marketing Society's annual conference, held in London in November 2012, was a compelling mix of leaders from both the ad industry and the wider world.

As ever, the topics of the day's presentations and panel sessions varied widely – though many raised similar issues, specifically: the need for brands to recognise and react to shifts in economic power, as well as changed...

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