London 2012, WPP, McLaren and Aviva: Brand guidance at the 2012 Marketing Society conference
Joseph CliftWarc
It's one of the UK advertising industry's biggest annual events, and this year the line-up of speakers at the Marketing Society's annual conference, held in London in November 2012, was a compelling mix of leaders from both the ad industry and the wider world.
As ever, the topics of the day's presentations and panel sessions varied widely – though many raised similar issues, specifically: the need for brands to recognise and react to shifts in economic power, as well as changed...