Advocacy: Big challenges ahead

This article, written before the outcome of the 2012 US Presidential election, highlights some of the major challenges set to face the US advertising industry in 2013.

Advocacy: Big challenges ahead

Daniel L. Jaffe

Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability.

We are in the midst of the most contentious, divisive, and expensive election in U.S. history. The airways are literally saturated with political advertising funded by unprecedented expenditures from super PACs and the political parties.

However the elections turn out, we believe strongly that 2013 is likely to be one of the most challenging years ever in the public policy arena for our industry. Many of the threats we face are bipartisan and driven by social and...

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