Marketing to millennials

Multicultural Millenials (MMs) are set to become the largest market in North America and may already be the most influential market.

Marketing to millennials

Thom Forbes

Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America.

If you think his article can offer a fail-safe game plan for selling to the coveted urban multicultural millennial target (or MMs), you haven't been listening to them. And if you haven't been listening — and, more to the point, responding with speed and authenticity — you run the risk of being as relevant to these consumers' lives as a home telephone line.

Putting multicultural and millennial together creates a modifier for what will soon be the...

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