Walmart: The mojo of SoLoMo

Walmart's Chief Marketing Officer and new ANA board chair, Stephen Quinn, discusses how Walmart is increasingly adopting social, local, and mobile (SoLoMo) marketing strategies.

Walmart: The mojo of SoLoMo

Todd Wilkinson

For Walmart's Stephen Quinn, the convergence of social, local, and mobile spells revolution.

Walmart's dynamic chief marketing officer and the incoming board chair of the ANA, Stephen Quinn, has a portmanteau perched prominently on the tip of his tongue: "SoLoMo."

SoLoMo, arguably, has never had a more influential champion. Not only is the powerful convergence of social, local, and mobile a focal point for Walmart's unprecedented push into digital media, but Quinn believes it represents the transformative force in marketing.

Quinn's leadership role with the ANA coincides with several bold strokes Walmart...

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