Corporate culture: Dare to be bold

Instilling an innovative corporate culture is important for company growth yet the author of this article points out that cultivating a culture of innovation is no easy task.

Corporate culture: Dare to be bold

Chris Warren

Cultivating a corporate culture of innovation requires the freedom to fail.

For someone whose job it is to be innovative, Lee Stimmel is remarkably candid in assessing the quality of his ideas. "Ninety-percent of my ideas stink," he says with a laugh. Given Stimmel's career trajectory and his current position as the head of the recently launched Columbia Records Creative Agency, it's hard not to be at least a little skeptical of Stimmel's harsh verdict on the concepts that spring from his head.

Nevertheless, this acknowledgement by a business leader that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands