Mining the depths of digital

Michael McDermott

This article explores ways marketers can deal with the frenetic pace of change in digital marketing technologies and presents a roundup of ideas from some major brands, and brand marketing experts.

Mining the depths of digital

Michael McDermott

An unprecedented volume of data and the technologies that allow marketers to use it are driving major breakthroughs in digital marketing.

A quick online search for "most important digital marketing trends" returns more than 78 million hits in less than half a second, with most of the headers containing modifiers like "huge," "smart," "key," "must-have," and "hot." No doubt, many of the trends at the other end of those links are huge or smart or key to somebody, but separating the wheat from the chaff in this enormous and rapidly changing universe is...

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