Telstra (for Legacy)
Synopsis
Legacy is dependent on selling badges for a significant chunk of its funding. But young Australians – removed and isolated from the harsh reality of war – weren't connecting with the charity or buying badges in sufficient numbers.
By applying two bits of unexpected thinking to the problem – innovating the badge itself rather than looking for a communications solution, combined with using music to connect young people with Legacy – we were able to develop an innovative solution that increased donations over 700%.
An honourable charity with a looming funding problem
Legacy provides a much-needed...