Commonwealth Bank: Investorville

The Investment Home Loan (IHL) market was stagnant and had dropped to 30% in Australia. Commonwealth Bank needed to revitalise the private investment home loan sector.

Commonwealth Bank: Investorville

Rob ChandlerBMF

Synopsis

Great Creative Planning gives our clients the confidence to buy BIG, UNEXPECTED creative ideas

Ever had a brief arrive on your desk that prescribes the audience, the channel and the content? You look at it and think "yeh alright", you sleep on it; you mull it over; you chat to a mate; "it just can't work". You're not entirely sure why, but something bugs you, this was one was one of those briefs.

Conceptual and practical planning combined with the age old arts of challenging the brief, uncovering a truth and broadening thinking...

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