How rational is your strategy?

Kieran Levis believes that Richard Rumelt's Good Strategy/Bad Strategy is the most sensible, readable recent book on strategy, a widely misunderstood and much abused subject.

How rational is your strategy?

Kieran Levis

Kieran Levis believes that Richard Rumelt's Good Strategy/Bad Strategy is the most sensible, readable recent book on this widely misunderstood and much abused subject. Here he explains why Rumelt's book is particularly instructive considered in conjunction with an even wiser one: Daniel Kahneman's Thinking, Fast and Slow.

Any thoughtful adult who reads Daniel Kahneman's masterly account of the limits of human rationality will see the world in new light. Both writers are empiricists and realists, but Richard Rumelt is not immune from some of the delusions and cognitive traps...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands