How rational is your strategy?
Kieran Levis
Kieran Levis believes that Richard Rumelt's Good Strategy/Bad Strategy is the most sensible, readable recent book on this widely misunderstood and much abused subject. Here he explains why Rumelt's book is particularly instructive considered in conjunction with an even wiser one: Daniel Kahneman's Thinking, Fast and Slow.
Any thoughtful adult who reads Daniel Kahneman's masterly account of the limits of human rationality will see the world in new light. Both writers are empiricists and realists, but Richard Rumelt is not immune from some of the delusions and cognitive traps...