Cultivate creativity in the workplace
Simon BoltonThe Brand UnionChristian SchroederLambie-Nairn
Staff should be discouraged from being tied to their desks and should take time out for creativity, which may require a reassessment of employee performance measures.
Creativity is one of the great intangibles of business. It's celebrated when the spark can be harnessed and subsequently translated into monetary gain, and increasingly highly prized as a quality that can differentiate a business from its competitors in difficult economic times. It is, however, elusive, and often takes a back seat to more commercial priorities.
In a recent international survey...