From the editor: It's easier to copycat
Colin GrimshawWarc
How to achieve influence, the focus of this month's Admap, has been a preoccupation of the business world, and in particular ambitious ladder-climbers, ever since Dale Carnegie initiated the vogue for combining positive thinking with people skills as a means to self-achievement with the publication in 1936 of his book How to Win Friends and Influence People. It has since sold 15 million copies worldwide.
Today it is big business that wants to influence us by tapping into these 'influential' people in society. The notion that...