The state of sponsorship in Asia: Insights from Asia Sponsorship News

This report charts key trends in Asian sponsorship investment during 2011, including the biggest growth markets (led by India, with spend driven by Bollywood and cricket).

The state of sponsorship in Asia: Insights from Asia Sponsorship News

Asia Sponsorship News (ASN) tracks news and insights for the Asian sponsorship and branded content sector, with a database of over 61,000 sponsorship deals in Asia covering sports, branded content, celebrity, music and arts.

In this report, ASN's data is used to chart key trends in Asian sponsorship and branded content investment, including the biggest growth markets.

1. Asia Beats Expectations

The ASN Index: overall performance of the Asian sponsorship marketplace:

At the start of 2011, ASN predicted a slowdown in total sponsorship expenditure in Asia of...

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