The state of sponsorship in Asia: Insights from Asia Sponsorship News
Asia Sponsorship News (ASN) tracks news and insights for the Asian sponsorship and branded content sector, with a database of over 61,000 sponsorship deals in Asia covering sports, branded content, celebrity, music and arts.
In this report, ASN's data is used to chart key trends in Asian sponsorship and branded content investment, including the biggest growth markets.
1. Asia Beats Expectations
The ASN Index: overall performance of the Asian sponsorship marketplace:
At the start of 2011, ASN predicted a slowdown in total sponsorship expenditure in Asia of...