Warc Tech Trends Snapshot: Listen to the Data - Why the music sector holds new opportunities for brands

The growth of audio downloading and streaming is turning music data into a rich source of insight. Data-mining services are processing daily listening and purchasing information on a global scale for the music industry to use as a predictive, decision-making tool.
This data is also driving new forms of advertising, such as music streaming service Spotify's campaign that showcased on outdoor posters the most popular songs of different UK regions. This Snapshot includes examples of brands ahead of the curve and discusses the general implications of the trend....

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