You won't find me on Facebook

Patrick Pfefferkorn and Franziska Mair

Doubts around Facebook's true money-making potential come hand-in-hand with talk of a potential tidal change in consumers' willingness to actively contribute to the platform.

You won't find me on Facebook

Patrick Pfefferkorn and Franziska MairH.T.P Concept

Introduction

You won't find me on Facebook … something you hardly ever hear - who today isn't on Facebook? Are these people even worth getting to know in a time where consumers, brands and marketers are telling us that Facebook is omnipresent?

As a part of Facebook's IPO its founder Mark Zuckerberg addressed a letter to potential investors in which he described the values behind Facebook:

"Facebook was not originally created to be a company. It was built to accomplish a social mission — to...

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