Special. T: The best that the world of tea can offer you
Client Company Name: Special. T by NestléBrand Name: Special. T by NestléAgency:Publicis DialogCategory: Integrated CommunicationTotal Commercial Communications Expenditure: €100,000 and overCountry: France
Background
The tea market was historically split in two: tea bags and loose leaf tea. It represents a total business of over 4 million tonnes and the average turnover over the last 5 years is +4%. After the success of Nespresso in the coffee market, Nestlé created Special.T by Nestlé and launched it in 2010. Special.T...