Special. T by Nestle: The best that the world of tea can offer you

Nestlé, the consumer goods company launched Special.T, a new innovative and premium tea product (machine and capsules), in France.

Special. T: The best that the world of tea can offer you

Client Company Name: Special. T by NestléBrand Name: Special. T by NestléAgency:Publicis DialogCategory: Integrated CommunicationTotal Commercial Communications Expenditure: €100,000 and overCountry: France

Background

The tea market was historically split in two: tea bags and loose leaf tea. It represents a total business of over 4 million tonnes and the average turnover over the last 5 years is +4%. After the success of Nespresso in the coffee market, Nestlé created Special.T by Nestlé and launched it in 2010. Special.T...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands