Vodafone: Invoice without invoice

This very brief case study describes how Vodafone, the mobile telecom network, wanted to encourage corporate customers in the Czech Republic to switch from paper monthly invoices to electronic billing.

Vodafone: Invoice without invoice

Client Company Name: Vodafone Czech Republic a. s.Brand Name: VodafoneAgency: Y&R PragueCategory: Direct 1:1 Communication & Digital CommunicationTotal Commercial Communications Expenditure: Under €25,000Country: Czech Republic

Background

Most customers still use paper invoices, even though it is expensive, non-green and it's not even necessary for accounting. In all these respects, electronic invoices are better because they save our time, money and the environment.

Objective

Make Vodafone customers switch from paper monthly invoices to electronic billing.

Strategy

We wanted to reach approximately 12,000 corporate customers at a minimal...

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