Vodafone: Invoice without invoice
Client Company Name: Vodafone Czech Republic a. s.Brand Name: VodafoneAgency: Y&R PragueCategory: Direct 1:1 Communication & Digital CommunicationTotal Commercial Communications Expenditure: Under €25,000Country: Czech Republic
Background
Most customers still use paper invoices, even though it is expensive, non-green and it's not even necessary for accounting. In all these respects, electronic invoices are better because they save our time, money and the environment.
Objective
Make Vodafone customers switch from paper monthly invoices to electronic billing.
Strategy
We wanted to reach approximately 12,000 corporate customers at a minimal...