Tunisair: 7 days for a change

Tunisair, the airline, lost 40% of its sales from people cancelling holidays following the revolution that took place in Tunisia in early 2011 as part of the Arab Spring.

Tunisair: 7 days for a change

Client Company Name: TunisairBrand Name: TunisairAgency: DRAFTFCB SpainCategory: Integrated Communication; Product Launch/Relaunch/Trial campaignsTotal Commercial Communications Expenditure: Under €25,000Country: Spain

Background

In February 2011, there was a revolution in Tunisia and many tourists cancelled their trips and flights. People started to think that the country was dangerous and Tunisair lost more than 40% of its sales. We wanted to change people opinions and thoughts. Our aim was to show people that Tunisia was safe, interesting and beautiful.

Objective

The aim was clear: we...

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