toom: Der Zwergenprotest

German home and garden products retailer, toom Baumarkt, wanted to create awareness and drive sales of its garden products and garden planning services.

toom: Der Zwergenprotest

Client Company Name:toomBaumarkt GmbHBrand Name:toomAgency:OgilvyAction GmbHCategory: Innovative Idea or ConceptTotal Commercial Communications Expenditure: Under €25,000Country: Germany

Background

Two key markets for the retailer toom DIY are the large garden segment and its considerable garden planning service. The task of this campain was to increase customer awareness and sales of both.

Strategy

TARGET GROUP: Shoppers in German downtown areas.

CONCEPTS/MEASURES: We chose a surprising, interesting and different style of communication in order to break through the already crowded "garden" market segment. As the majority of garden centres...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands