Made in Holland, delivered by TNT Express
Client Company Name: TNT ExpressBrand Name: TNT ExpressAgency: KOENCategory: B2BTotal Commercial Communications Expenditure: €100,000 and overCountry: Netherlands
Background
In the Netherlands the name TNT stands for postal services. That is the dominant perception in the Dutch marketplace, including SME target market, preceding the split of TNT Post and TNT Express per July 2011. The brand and proposition awareness for TNT Express are unsufficient, which makes the company vulnerable for the rebranding campaign by PostNL – "does TNT no longer exist?" – and...