Mediawijzer.net: MediaMasters 2011

Mediawijzer.net, a Dutch media literacy organisation, wanted to raise awareness and ignite a national conversation amongst children, parents and teachers about social media literacy in the Netherlands.

Mediawijzer.net: MediaMasters 2011

Client Company Name: Mediawijzer.netBrand Name: Media LiteracyAgency: The IssuemakersCategory: Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: Under €25,000Country: Netherlands

Background

In March 2011 our team is faced with yet a new challenge. How, in a society dominated by television, games and internet, do you make children aware of the concept of 'media'. How can parents and schools participate in this? Children may seem to have reasonable media skills, but they don't use all the possibilities to the full extent and they underestimate the risks. Intuitively parents and teachers often...

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