Diet Coke: Love it Light

Coca Cola's Diet Coke was struggling to recruit a new generation to the brand in the Irish Republic.

Diet Coke: Love it Light

Client Company Name: Coca ColaBrand Name: Diet CokeAgency: Verve MarketingCategory: Brand-building; Product Launch/Relaunch/Trial campaignsTotal Commercial Communications Expenditure: €100,000 and overCountry: Ireland

Background

  1. Launched in Ireland in 1982, Diet Coke is the #1 diet drink and #3 soft drink in the world.
  2. In Ireland, Diet Coke represents 14% of all CSD's (carbonate soft drinks), 26% of Cola and 51% of light CSDs.
  3. In Northern Ireland Diet Coke is the #2 soft drink brand and has the highest per capita consumption of Diet Coke...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands