Diet Coke: Love it Light
Client Company Name: Coca ColaBrand Name: Diet CokeAgency: Verve MarketingCategory: Brand-building; Product Launch/Relaunch/Trial campaignsTotal Commercial Communications Expenditure: €100,000 and overCountry: Ireland
Background
- Launched in Ireland in 1982, Diet Coke is the #1 diet drink and #3 soft drink in the world.
- In Ireland, Diet Coke represents 14% of all CSD's (carbonate soft drinks), 26% of Cola and 51% of light CSDs.
- In Northern Ireland Diet Coke is the #2 soft drink brand and has the highest per capita consumption of Diet Coke...