Toerisme Vlaanderen & Stad Antwerpen: A Phygital tour of the MAS

When the new MAS museum opened in the Dutch city of Antwerp, a lot of media attention was focused on the architecture.

Toerisme Vlaanderen & Stad Antwerpen: A Phygital tour of the MAS

Client Company Name:Toerisme Vlaanderen & Stad AntwerpenBrand Name: MASAgency: ProphetsCategory: Product Launch/Relaunch/Trial campaigns; Integrated Communication; Brand-building; Direct 1:1 Communication & Digital Communication; Innovative Idea or ConceptTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Belgium

Background

In early 2011, Prophets was contacted by Flanders Tourism office to create and develop an online activation concept for the launch of the new MAS museum in Antwerp The MAS Antwerp was well known fact before it opened: a project that took over 14...

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