Toerisme Vlaanderen & Stad Antwerpen: A Phygital tour of the MAS
Client Company Name:Toerisme Vlaanderen & Stad AntwerpenBrand Name: MASAgency: ProphetsCategory: Product Launch/Relaunch/Trial campaigns; Integrated Communication; Brand-building; Direct 1:1 Communication & Digital Communication; Innovative Idea or ConceptTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Belgium
Background
In early 2011, Prophets was contacted by Flanders Tourism office to create and develop an online activation concept for the launch of the new MAS museum in Antwerp The MAS Antwerp was well known fact before it opened: a project that took over 14...