Telefónica: The Room
Client Company Name:TelefónicaBrand Name: Flagship StoreAgency:Gmr MarketingCategory: Retail or Trade MarketingTotal Commercial Communications Expenditure: €100,000 and overCountry: Spain
Background
We had to create a Halloween experience for the Telefónica Flagship Store (TFS). Surprising consumers is a big challenge, so our experience had to be something really different. Horror movies are one of Halloween's main icons. We decided to take this idea even further and create the first 4d horror film and project it inside a store. But besides that, being inside the space where this projection was happening...