Havana Club: Mint Revolution

Pernod Ricard promoted its Havana Club mojito brand with this UK campaign.

Havana Club: Mint Revolution

Client Company Name:Pernod RicardBrand Name: Havana ClubAgency: The Lounge GroupCategory: Event MarketingCountry: UKTotal Commercial Communications Expenditure: €50,000 to €100,000

Background

Cocktail consumption is key for spirits and the Mojito is the most famous of the rum based cocktails. However, although the Mojito is an increasingly popular cocktail, most people are unsure of the key ingredients, its origins or how to make it. This means there's no real connection with an alcohol brand (or even the type of spirit used) when ordering a Mojito. Havana Club's...

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