Pampus: Dutch Shark Alarm

Fortress Island Pampus, a UNESCO World Heritage island near Amsterdam, had been suffering a decline in visitor numbers.

Pampus: Dutch Shark Alarm

Client Company Name: Foundation Fortress Island PampusBrand Name: Foundation Fortress Island PampusAgency:Ogilvy AmsterdamCategory: Cause, Charity/Non-profit Marketing or Social; Small budget campaignTotal Commercial Communications Expenditure: Under €25,000Country: Netherlands

Background

Fortress Island Pampus. A tiny island in the Dutch Ijsselmeer (former Zuiderzee), located half an hour away from the port of Amsterdam. A monument on the UNESCO World Heritage list, and part of the historic Defence Line of Amsterdam. Unfortunately Pampus and its historical fortress had been facing a decline in visitors the last couple of years....

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