Ford Focus: Do it yourself

When Ford launched its new Focus model in the Czech Republic, it wanted to highlight the advanced technological features that were included to help make driving and parking easier.

Ford Focus: Do it yourself

Client Company Name: FordBrand Name: Ford FocusAgencies: Wunderman s.r.o., Ogilvy & Mather spol. s r.o., Mindshare s.r.o.Category: Integrated CommunicationTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Czech Republic

Background

Ford launched a new type of Focus. In the category of C-class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier (park assist, adaptive lights, blind spot information system, etc.).

Objective

Campaign objectives:

  • to increase awareness of the new type of Focus by non-traditional means, particularly by...

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