Ford Focus: Do it yourself
Client Company Name: FordBrand Name: Ford FocusAgencies: Wunderman s.r.o., Ogilvy & Mather spol. s r.o., Mindshare s.r.o.Category: Integrated CommunicationTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Czech Republic
Background
Ford launched a new type of Focus. In the category of C-class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier (park assist, adaptive lights, blind spot information system, etc.).
Objective
Campaign objectives:
- to increase awareness of the new type of Focus by non-traditional means, particularly by...