Action Against Hunger (Acción Contra el Hambre): The No Hunger Machine

Acción Contra el Hambre, a Spanish charity that campaigned for Action Against Hunger, wanted to persuade Spanish people to give to charity, while at the same time help themselves by getting fit.

Action Against Hunger (Acción Contra el Hambre): The No Hunger Machine

Client Company Name:Acción Contra el HambreBrand Name:Acción Contra el HambreAgency:DRAFTFCB SpainCategory: Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: Under €25,000Country: Spain

Background

The world that we live in is unequal. While in one part of the world people are overweight, on the other people suffer from malnutrition. We wanted to raise awareness among Spanish people and tell them that help is within their reach. We also wanted to show them that by helping others they would also be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands