Tablets, mobile and apps - Global Media Trendbook 2012

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.
This chapter examines tablet and mobile device sales, alongside the development, sale and usage of apps. Tablet computers continue to become more mainstream, altering the way content is accessed and how it is designed for users. The outlook for e-reading, tablets and smartphone devices is robust for the foreseeable future and according to the data in this report, the tablet has the potential to become one of the most powerful channels of content distribution and monetisation....

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