Look At More: A proven approach to innovation, growth and change
Andy Stefanovich, Jossey-Bass (2011) (view on Amazon)
Introduction
Creativity and inspiration are the sources of innovation yet businesses often fail to create an environment in which these values can flourish. The solution, according to author Andy Stefanovich, is to "Look At More Stuff; Think About It Harder". Citing a survey that shows that only about 25% of employees felt inspired to be creative by their supervisors and over 50% did not see creativity as part of their job, he notes that lack of inspiration is a barrier...