Mobile Trends for Marketers

Smartphone penetration now exceeds 50% in the United States and this report highlights important usage trends driven by this upswing.
Among the key trends are that mobile video uptake has increased by 185% between 2009-2011 and app use increased by 95% in 2011 alone. All major app categories, including productivity, communication and ecommerce tools, more than doubled in 2011. Mobile use, unlike TV, is consistent across the day, and 86% of smartphone users reported using their phone while watching TV. This offers new opportunities for marketers and immersive mobile advertising can increase engagement by up to 500%....

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