State Of The African American Consumer
About the report
This report, the first of three annual installments, attempts to provide a fairly complete picture of the African-American consumer. The compilation of this information in one place represents an effort to understand an important and flourishing market segment. The report provides in-depth and exciting insights into the demographic changes occurring within the African-American population as well as some of their buying behavior and motivating influences.
Consumers should look to use this information to analyze their collective preferences and to understand the influences they have on media and the marketplace. Secondly, they...