The ministry of sound: Use your vote, or redefining the value of a vote

Nikki Crumpton

In 1996, the London club Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by, any political party, to encourage young people to vote in the upcoming election.
Agency:Author: Not credited

The Ministry of Sound: Use Your Vote, or Redefining the Value of a Vote

BACKGROUND

In 1996, The Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by any political party, to encourage young people to vote in the upcoming election. They wanted to address a deepening concern over the lack of involvement of young people in the electoral process. Figures from the '92 election showed that the 18-24 age group had dropped out of the voting process on a massive scale. Young people had become politically apathetic because of what...

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