Nielsen OCR - Reaching Audiences Online - October 2011

Nielsen research shows that many online campaigns are struggling to reach U.S. advertisers' desired audiences, but some web publishers are beginning to separate from the pack.

Nielsen OCR – Reaching Audiences Online

Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings

Marketers, especially brand advertisers, need a simple and consistent way to measure the combined reach of TV, the web and mobile advertising to determine marketing ROI. It all comes down to a few simple questions: How many people saw my ad? How many times? Who are they? Getting accurate answers has its challenges depending on the medium. Online, with underlying technology that's unlike any other medium, can more effectively control who gets served what ad. But, despite these technological advances, understanding the...

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