The future looks creative: The role of design in the delivery of qualitative research

Laura Fry and Kath Harding

This paper advocates that qualitative researchers should collaborate with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and creative ways.

The future looks creative: The role of design in the delivery of qualitative research

Laura FryGfK, UKKath HardingMakeMark, UK

Introduction

This paper advocates collaborating with external experts, particularly designers, in order to develop new skills and solutions to delivering insight in more visual and more creative ways. As qual researchers, our industry is changing rapidly and with increasing austerity measures, the growth of digital media and an information explosion, clients will continue to demand that we deliver more, deliver better and deliver quicker. This paper demonstrates how developing new relationships, and identifying existing talents and nurturing new...

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