Doing more with less: Crossing the boundaries of qualitative research to increase business impact

This paper argues that qualitative research can make a bigger impact on business by crossing three boundaries.

Doing more with less: Crossing the boundaries of qualitative research to increase business impact

Charles Hageman,Air France KLMAnnelies Verhaeghe,Tom De Ruyck and Thomas TrochInSites Consulting

Introduction: Difficult times require a changing mind-set

Turning the threat of recession into an opportunity

The start of the global recession is characterized by the fall of Lehman Brothers on September 15th, 2008. The on-going economic uncertainty we have been facing since is affecting business and public sector alike, causing both threats and opportunities. The wave of bad economic news is eroding confidence and buying power, driving consumers to...

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